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Journal of Marketing Education

01-16-2013 This journal is cosponsored by the Western Marketing Educators Association and the publisher. Each issue includes several papers of about ten pages in length on various aspects of marketing education. Recent articles discuss analyzing the perceptions and preferences of master's of business administration (MBA) students regarding face-to-face versus distance-education methods for delivering a course in marketing management; and familiarizing marketing educators with the process of creative problem-solving. A wise investment as the makeup of marketing departments evolves. (Williams, Clay)

ISSN 0273-4753

   
 
Изд. данные Содержание Доступность Редколлегия НЭИКОН
Название журнала Journal of Marketing Education
Страна United States
Издатель Sage Publications, Inc.
Первый год издания 1979
Формат публикации Print
Статус Active