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Journal of Macromarketing

01-16-2013 The scholarly articles in this journal address a wide range of social issues, international and domestic, and the impact of marketing upon them. The authors approach topics from many perspectives: historical, analytical, theoretical, and general. Articles in recent issues discuss marketing and the natural environment and the role for morality, and there is a study that examines the marketing literature within the publications of the American Economic Association. Each issue has several extensive, signed book reviews. This work is worth the price for a program concerned with business ethics. (Williams, Clay)

ISSN 0276-1467

   
 
Изд. данные Содержание Доступность Редколлегия НЭИКОН
Название журнала Journal of Macromarketing
Страна United States
Издатель Sage Publications, Inc.
Первый год издания 1981
Формат публикации Print
Статус Active