Journal of Macromarketing
01-16-2013 The scholarly articles in this journal address a wide range of social issues, international and domestic, and the impact of marketing upon them. The authors approach topics from many perspectives: historical, analytical, theoretical, and general. Articles in recent issues discuss marketing and the natural environment and the role for morality, and there is a study that examines the marketing literature within the publications of the American Economic Association. Each issue has several extensive, signed book reviews. This work is worth the price for a program concerned with business ethics. (Williams, Clay)
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Название журнала |
Journal of Macromarketing |
Страна |
United States |
Издатель |
Sage Publications, Inc. |
Первый год издания |
1981 |
Формат публикации |
Print |
Статус |
Active |
Тип содержимого |
Academic / Scholarly |
Тип издания |
Journal |
Классификаторы: UPD |
BUSINESS AND ECONOMICS - MARKETING AND PURCHASING |
Ключевые характеристики |
Copyright Clearance Center (CCC) | Abstracted or Indexed | Journal Citation Reports | Refereed / Peer-reviewed | Magazines for Libraries review | Table of Contents | Website URL |
Дополнительные характеристики |
Advertising included | Back issues available | Book reviews included | Free sample available | Illustrations included | Reprint available | Reviews included (any) |
Вебсайт |
http://jmk.sagepub.com |
Доступность архива онлайн |
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